Online Brand Disconnect
Their legacy web presence did not communicate the scale of their physical installations or offer a frictionless digital journey for homeowners seeking premium backyard transformations.
The Client.
Aegean Pools is a nationally recognized, award winning custom pool builder carrying on a prestigious forty year history in Chesapeake, Virginia. Since 1984, they have installed more than 8,000 in ground pools across Southeastern Virginia and Northeastern North Carolina. Specializing in high end vinyl liner and premium fiberglass pool installations, they design complete outdoor living spaces that integrate custom stone patios, spas, and water features. With their physical showroom and dedicated warranty department, they provide complete support throughout the lifecycle of every pool. To protect their construction capacity and maintain healthy margins, they needed a modern way to systematically capture high intent residential buyers. They wanted to route project inquiries efficiently and track campaign ROI without relying on generic, shared lead generation networks. They sought to pivot from broad marketing activity to predictable sales velocity.
