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Happy Passionate Digital Strategist, Creatives, Coders, And Techies Work Here.
Happy Passionate Digital Strategist, Creatives, Coders, And Techies Work Here.
GTM Engineer
Senior GTM Engineer
HubSpot, RevOps, Prospecting Systems and Growth Automation
Role Overview
FullPAC is hiring a Senior GTM Systems Engineer to serve as the technical execution layer between our CMO and CRO.
This is a senior individual contributor role for someone who thinks like a salesperson and growth marketer but executes like a RevOps, HubSpot, and automation expert.
You will turn GTM priorities into working systems across HubSpot, prospecting, outbound, reporting, automation, and sales enablement.
The CMO and CRO will continue to own GTM strategy, positioning, offers, sales direction, and revenue goals. Your role is to build, improve, and scale the systems that support that strategy.
This is not a traditional CRM administrator role. We are looking for someone who understands how sales and marketing work together and can connect technical execution directly to revenue.
Core Responsibilities
HubSpot Ownership
- Own the day-to-day structure and operation of HubSpot
- Improve pipelines, lifecycle stages, lead statuses, properties, and segmentation
- Build workflows for routing, follow-up, alerts, tasks, nurturing, and reactivation
- Maintain clean, usable, and accurate CRM data
- Create dashboards and reporting for marketing, sales, and leadership
- Improve attribution and visibility across the full funnel
- Identify leads, opportunities, and revenue falling through the cracks
Pipeline and Revenue Operations
- Improve tracking from lead source through closed revenue
- Build systems for lead qualification, prioritization, and handoff
- Create no-show, win-back, stalled-opportunity, and old-lead reactivation workflows
- Improve speed-to-lead and follow-up consistency
- Build reporting around pipeline health, conversion, lead quality, and revenue
- Help sales and marketing understand what is working and where performance is breaking down
Prospecting and Data Enrichment
- Build targeted account and contact lists using Clay and similar tools
- Create enrichment, validation, segmentation, and scoring workflows
- Develop account-based prospecting lists around specific ICPs
- Use firmographic, role-based, behavioral, and intent data to improve targeting
- Sync prospecting data cleanly into HubSpot and outbound platforms
- Maintain high data quality and reduce wasted outreach
Outbound Systems
- Build and manage scalable cold email infrastructure using tools such as Instantly
- Set up campaigns, sequences, segmentation, and personalization logic
- Coordinate outreach workflows across Clay, Instantly, HubSpot, and the sales team
- Build systems for reply handling, positive-response routing, and follow-up
- Monitor campaign performance and improve targeting, messaging, and execution
- Support inbox, domain, and deliverability processes
- Help the SDR operate more efficiently through better data, workflows, and prioritization
GTM Enablement
- Work directly with the CMO and CRO to turn ideas into working systems
- Translate one-time requests into repeatable processes
- Reduce manual work across sales and marketing
- Build tools, workflows, and dashboards that make the revenue team more effective
- Improve coordination between marketing, SDR activity, sales, and leadership
- Document key processes and maintain operational consistency
- Continuously identify opportunities to improve conversion, visibility, and speed
Role Priorities
The role will be weighted approximately as follows:
- 40% HubSpot and RevOps execution
- 25% prospecting data and Clay
- 20% outbound systems and automation
- 15% analysis, testing, and GTM enablement
What This Role Does Not Own
This person will support these areas but will not be solely responsible for:
- Overall GTM strategy
- Sales leadership
- Closing every opportunity
- Acting as the primary SDR
- Writing all campaign copy
- Owning the full company revenue target
- Serving as a full-time data engineer
- Managing every marketing channel
The goal is not to combine five jobs into one. The goal is to hire a senior technical operator who makes the CMO, CRO, SDR, and sales team more effective.
Required Experience
- Strong hands-on HubSpot experience
- Experience building complex workflows, pipelines, lists, properties, and dashboards
- Experience with CRM architecture, lifecycle management, and data quality
- Experience using Clay or similar prospecting and enrichment tools
- Experience using Instantly or a similar cold email platform
- Understanding of outbound infrastructure and email deliverability
- Experience building segmented campaigns and automated follow-up systems
- Strong understanding of B2B sales and marketing funnels
- Ability to connect technical work to pipeline and revenue outcomes
- Ability to work independently as a senior individual contributor
- Strong attention to detail without losing sight of business goals
Ideal Candidate
You may have previously worked as a:
- GTM Engineer
- Revenue Operations Manager
- Marketing Operations Manager
- Growth Operations Manager
- Sales Operations Manager
- HubSpot Consultant
- Outbound Systems Specialist
- Technical Growth Marketer
Your title matters less than your ability to build practical revenue systems.
You are likely a strong fit if you:
- Think in terms of revenue, not just tasks
- Understand both sales and marketing
- Are highly technical but commercially minded
- Enjoy cleaning up messy systems
- Can turn ideas into workflows quickly
- Care deeply about data quality
- Look for ways to automate repetitive work
- Can balance speed with scalability
- Know when to build a system and when to keep it simple
Tools
You may work with:
- HubSpot
- Clay
- Instantly
- LinkedIn Sales Navigator
- Apollo or similar prospecting databases
- Zapier, Make, or similar automation tools
- Email validation and enrichment platforms
- Google Sheets
- Reporting and dashboard tools
- AI tools for research, enrichment, personalization, and workflow development
Experience with every tool is not required, but deep HubSpot experience and strong technical adaptability are essential.
What Success Looks Like
Within the first 90 days, you should be able to:
- Take ownership of HubSpot and identify major gaps
- Improve pipeline stages, properties, tracking, and reporting
- Build clear dashboards for marketing, sales, and leadership
- Launch old-lead, no-show, and stalled-opportunity reactivation systems
- Build targeted and enriched prospecting lists
- Improve outbound campaign infrastructure
- Connect Clay, Instantly, HubSpot, and sales workflows
- Reduce manual work for the CMO, CRO, SDR, and sales team
- Improve visibility into lead quality, conversion, and revenue
- Establish a clear roadmap for ongoing GTM systems improvements
Long term, success means making the entire GTM team faster, more organized, more measurable, and more productive.
Reporting Structure
This role reports jointly to the CMO and CRO.
The CMO and CRO will share ownership of GTM strategy and RevOps direction. The Senior GTM Systems Engineer will serve as the senior individual contributor responsible for technical execution, system improvement, and scale.
Intern: Filmmaker - Virginia Beach, USA
Location: Primarily On-Site (Or, at client's business location)
Schedule: Part-Time, Flexible Hours
Position Overview
We’re seeking a Filmmaker Intern to assist our primary videographers in gathering high-quality footage for a variety of projects. This role is ideal for someone looking to build hands-on experience in filming interviews, capturing b-roll, and preparing raw footage for post-production. You’ll gain exposure to the end-to-end video production process and work closely with our editing team to deliver impactful visual content.
Key Responsibilities
On-Site Filming Assistance: Help set up cameras, lighting, and audio equipment for interviews and b-roll shoots. Work alongside our main filmers to capture footage of client interviews, on-location events, and behind-the-scenes material.
Content Collection: Record high-quality b-roll that enhances storytelling for social ads and business videos. Gather additional footage as requested to support brand narratives and marketing campaigns.
Clip Preparation: Review raw footage for clarity and quality, organizing files for the editing team. Make basic trims or cuts when necessary to streamline the post-production process.
Collaboration & Coordination: Coordinate with project managers and editors to understand shot requirements and deadlines. Communicate effectively with on-site teams to ensure smooth filming sessions.
Equipment Management: Assist in packing, transporting, and setting up gear safely and efficiently. Perform basic maintenance checks and handle gear with care to ensure longevity.
Qualifications
Educational Background: Currently pursuing or recently graduated from a program in Film, Media Production, Communications, or a related field. Or similar self-taught experience.
Basic Filmmaking Skills: Familiarity with camera operation (DSLR or mirrorless), audio equipment, and lighting setups.
Technical Knowledge: Some experience with editing software (e.g., Adobe Premiere Pro).
Strong Work Ethic: Willingness to learn, take direction, and adapt in fast-paced shooting environments.
Organizational Skills: Detail-oriented with the ability to manage footage and keep track of multiple projects.
Reliable Transportation: Ability to travel to various shoot locations if required (depending on region).
Communication: Clear and professional interpersonal skills; comfortable working in a team setting.
Additional Skills (Bonus)
Basic knowledge of on-set production roles and responsibilities.
Experience with gimbals, drones, or other specialized filming equipment.
Basic knowledge of color correction and audio syncing for quick post-production handoffs.
What We Offer
Hands-On Experience: Work alongside experienced videographers and gain exposure to real-world filming projects.
Mentorship: Receive guidance from industry professionals, with opportunities to learn about project planning and editing workflows.
Flexible Scheduling: Accommodate your academic or personal schedule while meeting production needs.
Potential for Growth: High-performing interns may be considered for future freelance or full-time positions.
We’re a small agency with huge passion for digital. If you’re a geek in Virginia Beach that loves the business like we do apply below. Lets chat!