STC Pools & Patios · Case Study

Beautiful backyards. A business built to grow.

We helped STC bring its premium work into focus, connect advertising to a guided project inquiry, and give the team a clearer view of sales. The partnership recorded $2.7M in new pipeline over six months and $389K in closed business in the first three.

Pools & Outdoor LivingCoastal VirginiaPositioning · Website · CRM

Premium Positioning•Website Design•Campaign Creative•Project Qualification•Connected CRM•Real Work•Real Growth•

STC Pools & Patios homepage designed by Bryant Digital, showing the main positioning, navigation and project inquiry call to action — A first impression that matches the work.
The website positions STC around complete backyards, with an immediate path into the project-planning experience.
Complete backyard positioning
Project-led visual direction
Guided next steps

Client: STC Pools & Patios
Market: Virginia Beach, Chesapeake & North Carolina
The business: Custom pools & complete outdoor living
Our role: Positioning, website, PPC, video & CRM

The backyard was only part of the story.

STC builds the spaces where homeowners want to spend their time: custom pools, patios and outdoor living areas that feel like part of the home. Its work brings together materials, layout and craftsmanship, with a team focused on communication throughout the build. That is a bigger promise than simply installing a pool. The marketing needed to show the complete experience and attract homeowners who valued it. We approached the project as a connected customer journey. First, make the offer and the work clear. Then help an interested homeowner describe the project. Finally, give the STC team the source information and sales process needed to follow through.

The Challenge

The work felt premium. The sales journey needed to catch up.

STC needed its website, advertising and lead management to tell the same story. A stronger first impression was only the beginning; every inquiry also needed a clear place in the sales process.

Make the full offer visible

The earlier website did not fully communicate the quality of STC’s work or the scope of a complete backyard project.

Help homeowners start with context

The team needed inquiries that could begin a useful discussion about the project, instead of relying on generic contractor leads.

See what happened after the click

Limited source attribution and deal visibility made it harder to connect marketing spend with real sales progress.

The Solution

Show the vision. Build the path to it.

We connected the public-facing work with the process behind it: a premium website, campaign messaging built around complete backyards, and a project inquiry and CRM system designed to support the sales conversation.

- Deliverable 01

A website that sells the whole backyard.

The redesigned website brings pools, patios and outdoor living together under one clear offer. Large project imagery establishes the standard of work, while dedicated service pages and the building process help homeowners see how their own project could take shape.

A premium visual direction with real project imagery.
Clear paths to pool types, renovations and outdoor living services.
A prominent invitation to design a project and request a consultation.

STC’s website introducing its pool and complete-backyard design offer — Project imagery and the complete-backyard offer establish the first impression. View the live page ↗ (opens in a new tab)

- Deliverable 02

Creative built around the life beyond the pool.

The campaign messaging focused on the complete backyard experience: the patio, the outdoor kitchen, the layout and the details that make the space feel finished. Video scripts paired that vision with STC’s emphasis on communication, materials and workmanship.

Creative direction grounded in complete backyard transformations.
Video messaging that explains the offer through a homeowner’s priorities.
Paid campaigns connected to the same project-focused website journey.

STC pool and outdoor living project used here to illustrate the complete-backyard campaign theme — Video campaign messaging centered on complete backyard transformations.

- Deliverable 03

From “I like that” to a project the team can follow.

The Design Your Project experience starts by asking what the homeowner wants to build. That guided entry point sits alongside the CRM work: organizing inquiries, capturing source information and tracking deal progress so the team can see what needs attention next.

A visual project planner for pools, full backyards and outdoor living upgrades.
CRM integration and automation to support consistent follow-up.
Lead-source attribution and deal tracking for a clearer view of marketing outcomes.

STC’s Design Your Project page with visual choices for pools, full backyards, patios, kitchens, lighting and fire — The first step asks homeowners what they want to build. View the live page ↗ (opens in a new tab)

The sales process

Project inquiry → Lead source → CRM follow-up → Deal progress

The planner and CRM follow-up system support the journey from initial interest to an organized sales conversation.

Client Project Photography

The craftsmanship behind the story.

Completed STC Pools projects show the quality and scope the website and marketing needed to communicate.

The Results

The work became a measurable sales story.

A clearer offer and a connected sales process helped STC turn homeowner interest into a growing pipeline and closed business.

Net new pipeline

$2.7M

New sales opportunities generated over six months.

Closed business

$389K

Closed business recorded in the first three months.

Lead-source visibility

100%

Lead-source tracking connected to the CRM.

Connect the next step.

Explore our pool builder marketing approach and client case studies. See how strategy, implementation and demand connect in the Market Leader System.

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!