When a user lands on your website you have two seconds to capture their attention. If you don’t dazzle them within that tiny window they’re going to start searching for the back button.
Simply having a website is no longer enough. Today’s internet users demand a website that looks good, runs fast, and helps them find what they’re looking for in the shortest amount of time possible.
If you have an outdated website you’re doing your business a disservice. Below we look at five of the biggest reasons why you need a new website, and why you should consider a web design Virginia Beach agency to help you improve your site.
1. Your Site Isn’t Mobile Friendly
If you want to compete online today, then your website needs to be mobile friendly. In fact, Google will actually penalize your site if you’re not using a mobile-friendly design.
Consumer preferences are also shifting towards mobile. You want your website to meet your customers and potential customers where they’re at. Since more people are shifting to using their mobile devices and tablets over a desktop, your website needs to do the same.
Your site not only needs to cater to mobile browsers, but it needs to be able to look and perform on any screen size it’s viewed upon. If you pull up your existing website on a mobile device and you can’t read the text, or you have to re-size the window just to accomplish a task, then it’s time for a new website.
2. Your Site Hasn’t Been Updated in Years
Your site doesn’t have to be at the cutting edge of web design. But, if it’s been years since you’ve done even a minor update, then it’s probably time for a change.
The internet, along with consumer preferences, moves quite quickly. If your site is stuck in the past, then this won’t showcase your business in a positive light. Remember, the days of scrolling banners, flashy homepages, and moving text?
That wasn’t too long ago, but if your site is committing any of the design sins, it’s time to bring your website into the modern day.
3. It’s Not Search Engine Friendly
If your site is nowhere to be found in the search engines, then it’s probably time for a redesign. Even though solid SEO requires a lot of off-site tactics, your website does play a role.
You need to have a website that’s built with the latest SEO standards in mind. This will put you ahead of the game before you even begin creating content and implementing an SEO campaign.
If you have been executing an SEO strategy and haven’t been seeing the results, then your website could be the culprit. Your website, onsite content, and offsite strategies need to support each other in order to rank.
4. Your Site Loads Slowly
I’m sure you’ve spent minutes waiting for a website to load, and you know how frustrating this can be. You don’t want to put your users through this. In fact, most users will only stick around for 2 seconds and wait for your site to load.
Sometimes your site will load slowly, because of a poor hosting environment. However, a lot of times it’s due to your website. It could be poorly coded, have images that are too large, or something else entirely.
If your website takes an eternity to load, then it’s time for a new site. Having a fast loading site will improve your user experience, and even help you rank higher in the search engines.
5. It’s Not Optimized for Your Clients or Customers
In the old days, websites were nothing more than a virtual business card. It talked about your business, had a way to get in touch, and that was it. But, those days are long gone.
Today’s web users demand a website that’s catered to them and their needs. Sure, your business, your skills, and your experience are important. But, this all needs to be catered towards your customer.
Without this shift in perspective, your site won’t help your customers and bring anything positive to your business.
Updating or redesigning your website is something you should take seriously. If it’s been years since your last update and you aren’t satisfied with your current rankings, or design, then it’s time to change things up. Lastly, it’s not the best idea to redesign your site yourself, unless you’re a professional developer. Working with a web design Virginia Beach company will ensure you end up with a site that’ll actually help your business grow.
Lastly, it’s not the best idea to redesign your site yourself, unless you’re a professional developer. Working with a web design Virginia Beach company will ensure you end up with a site that’ll actually help your business grow.
It’s time to turn your website into an asset for your business. If you’re interested in transforming your existing website, then get in touch with our Virginia Beach web design team today.
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