WEB DESIGN VIRGINIA BEACH.

Web Design Discovery Meeting

Gathering the necessary information is a crucial part of our Virginia Beach Web Design process. There are so many things that make your business unique, and we want to analyze your marketing strengths and weaknesses before we begin planning. After fully understanding your businesses market position, we can develop a successful digital strategy that delivers great ROI. Some basic information we use to understand your brand includes: your goals, your purpose, ideal target audience, competition, message, sales process, current marketing solutions, and you vision for the future. Our strategy team will ensure that your vision and the needs of your customers dynamically align for the best possible user experience.

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Integrating Organic Website Content

There are a lot of web companies that focus on design and user flow, however there aren’t a whole lot that focus on the actual content within the site. One of the biggest benefits of working with a full service agency like us versus a web company, is that our team of creatives are able to collaborate on your project to create custom content for your website. In house photographers, videographers, and copyright experts that know what users want to see when they land on your website all come together to create something awesome.

Content Development Process

With each website we build, we set up a content map that outlines all of the graphic elements that your website needs. This content map breaks down the who, what, when, where, and why for your businesses content. From there, the work gets divided up into each creative field. Depending on your businesses field and necessary pieces of content, you may need some creative elements more than others.

Photography For Web Design Virginia Beach

All of our projects typically start with custom photography. The photographers travel to your businesses office, out in the field with your employees, and around the city to capture photos specifically for your website. Depending on your business, this may include professional headshots, photos of employees interacting with clients, and anything else that can be used to tell the story of your business.

Video Production For Website Design

Our videographers will create and execute unique video ideas that will highlight what your business is all about. Testimonial clips, behind the scenes shots of your employees working, and interviews are all great pieces of content we like to integrate into videos for your website.

Developing Website Copy

Once we have gathered all of the necessary photo and video content, our copywriters put the finishing touch on Web Design Virginia Beach with well branded, well voiced copy. We don’t just write copy for websites, we take time to create a voice through the text that is unique to your company. The combined video, photo, and content elements we incorporate into our sites helps our clients stand out from the rest of the competitors. Our goal as web developers is not to make you a website, but rather to position and brand your company online in a way that makes you the best in your industry.

User Flow and Modern Design

A website can look pretty all it wants, but it won’t convert users into sales or leads unless proper user flow and design are considered. From the home page of a website, our main focus with design is to channel users to the pages they want to go to within your site. We are huge on minimizing drop off rates from the home page, and specifically design our sites to keep users on web pages longer. Outside of the home page are unique sets of sub pages. If users are not sure where to go once they land on your home page, it is likely they will leave the website. We like to give users the option to navigate to the different sub pages within your site, with easily visible, clickable links.

Website Conversion Optimization

Once users have landed on a sub page, the content portion of the site holds their engagement. We then finish off each subpage with calls to action, which prompts users to contact your company, or fill out something that allows you to capture their data. You can see these “calls to action” throughout our own site, even on this webpage. These links are important because statistically, people are less likely to take action unless they are prompted to do so. Our websites generate more leads because we focus on channeling the users to follow up and take action. The reason our websites are so successful at generating leads is because of our user flow focus. We like users to spend more time on a site, but just enough time to channel them to take action. From the home page, users should navigate to a sub page, and then take action through a contact form. If a website is not setup to funnel users in and capture data, then it is practically just a digital business card.

Secure Web Hosting and Maintenance

We are long term partners with our clients, and stick around to ensure that your site stays functioning as well as it did the day we created it. Each month we backup your site and update your sites content management system so that things don’t become broken or outdated with time. This ensures that your site is not vulnerable to hackers and that the website continues to run smoothly. We will also monitor your site for unusual traffic spikes, some of which might not be genuine. The website is the hub of all of your digital marketing efforts, so we are going to make sure that everything is up to par to ensure that the funnel keeps running smoothly.

A Long Term Partnership

As your digital marketing company, we want to be around for the long run and be your strategic digital marketing partner. Big brands work with us because they want a company they can rely on down the road. Working with a full service agency allows us to take reign of all of your marketing efforts to ensure that they are all working together. If different companies are working on different areas of the digital mesh for your business, they likely aren’t working together. Our main focus as a results based agency is to help our clients businesses grow. From start to finish, we develop our products to generate our clients real results. We like to play the long game, paving the path that results in the most amount of traffic and great ROI for our clients.