How we replicated our partnership with Franciscus Homes to launch Watermark - selling 10 homes before the models even opened.
Franciscus Homes is a regional new home builder with over 40 years of excellence showcased in over 4,000 homes throughout Hampton Roads. After massive success with The Villages at Bartlett Station, they approached us again for their newest project in Hampton, VA - Watermark.
The Challenge
They needed help creating a unique brand and a go-to-market strategy to launch this new community and sell homes quickly and efficiently - this time targeting higher-end buyers in Hampton.
The Solution
We built a robust brand, integrated a full CRM and sales system, and launched the community with a grand opening campaign. We then continued supporting their lead generation with paid social, paid search, and high-quality photo and video content.
- Deliverable 01
Unique brand identity resonating with higher-end buyers in the area.
- Deliverable 02
CRM with deal tagging, tracking, email, SMS, and robust marketing automation.
- Deliverable 03
Targeted campaigns and high-quality visual content supporting the grand opening and sustained lead generation.
Process Gallery
The Results
We crafted a powerful go-to-market strategy that positioned Watermark as the #1 best-selling new homes community in Hampton and generated strong pre-sale momentum.
Best-selling new homes community in Hampton, VA
Pre-Sale Leads Generated
Homes sold before models opened
See what our users are truly accomplishing…
Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.
Dom Raso
Founder | Dynamis Alliance & EDC Coffee & Tea
Let's Win Together
Don't settle for second best. Tell us about your business and we'll show you exactly where the money is leaking.
Dedicated account manager
One human, not a ticket queue.
Data-driven strategy
Every test has a hypothesis.
Driven by ROI
Reported in real money, weekly.
No lock-in
Month-to-month. Earn the renewal.
