How we refined the digital positioning for an eighty-year premium landscape brand, launching their first dedicated website to capture high-budget design consultations within the first 30 days.
McDonald Landscapes is an award-winning, luxury landscaping firm carrying on the prestigious eighty-year horticultural legacy of McDonald Garden Center (founded in 1945) in Hampton Roads, Virginia. Specializing in bespoke estate landscape design, high-end hardscapes (such as stone patios, retaining walls, and custom riverbeds), premium plantings, and outdoor lighting, they deliver an elevated brand experience from initial drawing to final execution. To protect their margins, they needed a robust, modern way to systematically capture high-intent local demand, route design inquiries, and track campaign ROI without relying on generic, shared contractor lead networks. They sought to pivot from broad marketing activity to predictable business outcomes with clear margin and revenue visibility.
The Challenge
The client wanted their digital presence to match the physical quality of their work while establishing a professional system for lead generation, automatic qualification, and deal tracking. They needed to move beyond word-of-mouth and establish a highly visible, trackable digital acquisition system to protect their premium pricing power.
Previously, their landscape services only existed as a single page on the main McDonald Garden Center website. They lacked a dedicated digital home that could communicate the massive scale of their physical work or offer a frictionless digital journey for luxury homeowners seeking high-end landscape architects.
Poor lead source attribution and a lack of sales process visibility made it difficult to measure real ROI on marketing spend or identify which search campaigns actually drove high-budget installations.
Managing custom design tiers (ranging from intimate courtyard gardens to full-scale estate transformations) created administrative friction, highlighting the need for a unified CRM framework to automate manual sales follow-ups.
The Solution
We acted as a long-term partner, completely rebuilding their digital footprint to match their brand equity while engineering the strategic growth infrastructure required to attract high-value projects.
- Deliverable 01
We built a strategic, fast-loading digital storefront designed to act as an active sales asset.
- Deliverable 02
We created a targeted lead generation infrastructure focused entirely on capturing better-fit, high-budget demand.
Process Gallery
The Results
Our partnership shifted McDonald Landscapes from an unpredictable lead model to a structured growth system, delivering immediate pipeline activity, professional brand elevation, and long-term sales clarity.
Dedicated Platform
A brand-new, independent lead-generation website for their high-end design & build work.
Lead Source Visibility
Complete lead source attribution through integrated CRM tracking.
Reduction in Response Time
Sub-5-minute response velocity via HubSpot automation.
See what our users are truly accomplishing…
Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.
Dom Raso
Founder | Dynamis Alliance & EDC Coffee & Tea
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