McDonald Landscapes · Case Study

A legacy of growing. Room for something bigger.

We gave McDonald Landscapes a dedicated digital home for its design and installation work, then connected the website, local campaigns and CRM to help the team respond faster.

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Portfolio & website design: Landscape transformations take the lead, giving the design practice a dedicated space to show the range of its work. — Landscape transformations take the lead, giving the design practice a dedicated space to show the range of its work.

Client: McDonald Landscapes
Industry: Home Services
Our role: Premium Web Redesign · Performance PPC · Local SEO · HubSpot CRM Automation

The landscape business deserved its own stage.

McDonald Landscapes grew out of an eighty-year horticultural legacy in Hampton Roads. The work extended well beyond plants: estate landscapes, stone patios, outdoor lighting and carefully considered spaces built around the way a client lives. Online, that breadth was compressed into a single page on the McDonald Garden Center website. A homeowner could know the retail brand without understanding the scale of its landscape design and installation work. We set out to give that business a distinct place to tell its story. The website would make the work visible, explain how to begin a design conversation and connect new interest to a sales process the team could manage.

The Challenge

An established name. An underdeveloped digital home.

The opportunity was to make the design business easier to understand and easier to contact, then give every inquiry a clear route to the right person.

Give the work room

A single service page could not carry the portfolio, process and range of the landscape business.

Make the next step clear

Different project sizes called for a more useful starting point than a generic contact request.

Connect the sales conversation

Source tracking and follow-up needed to sit alongside the new website.

The Solution

Show the possibilities. Build a path to the design team.

We paired a visual portfolio and consultation experience with local acquisition and HubSpot follow-up. Each part supported the next: discover, explore, inquire and respond.

- Deliverable 01

A dedicated website, built around the work.

The new site gives the landscape practice its own identity while retaining the trust of the McDonald name. Project stories and a clear design process help homeowners picture the possibilities before requesting a consultation.

Portfolio pages that showcase landscape transformations.
Clear consultation pathways for different project scopes.
A manageable WordPress site with training for the internal team.

The design consultation experience: Project stories and a clear process help homeowners understand what happens before they request a consultation. — Project stories and a clear process help homeowners understand what happens before they request a consultation.

- Deliverable 02

Local demand, connected to a real conversation.

We connected targeted search campaigns to the new website and brought inquiries into HubSpot. Source information and automated follow-up gave the team a clearer view of where prospects came from and what needed attention.

Google Search campaigns focused on relevant local design demand.
Lead routing and follow-up supported by HubSpot automation.
Attribution connecting marketing activity with the sales process.

From local discovery to design conversation

Relevant local search
Reach homeowners exploring landscape design.
Portfolio & consultation
Show the work and explain how to start.
HubSpot & follow-up
Capture the source, route the inquiry and respond.

Search, the website and HubSpot connect the first expression of interest with the team who can act on it.

Selected work

The work, from first impression to project detail.

McDonald Landscapes — project portfolio image 1

McDonald Landscapes — project portfolio image 2

McDonald Landscapes — project portfolio image 3

McDonald Landscapes — project portfolio image 4

McDonald Landscapes — project portfolio image 5

The Results

A stronger presence. A faster response.

The landscape business gained a dedicated platform, clearer attribution and a more responsive inquiry process. The result was a digital experience that better matched the standard of the work.

Dedicated Platform

A brand-new, independent lead-generation website for their high-end design & build work.

Lead Source Visibility

100%

Complete lead source attribution through integrated CRM tracking.

Reduction in Response Time

88%

Sub-5-minute response velocity via HubSpot automation.

Behind the work

The services behind the results.

Interested in work like the McDonald Landscapes project? Our Virginia Beach team can help you scope the right services for your business.

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Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

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VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

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