How we launched a brand-new master-planned community from zero and made it the #1 best-selling new homes community in Hampton Roads for three consecutive years.
Franciscus Homes is a regional new home builder with over 40 years of excellence showcased in over 4,000 homes throughout Hampton Roads. The company has earned national recognition for its innovative home designs, land planning, and quality construction.
The Challenge
They needed help creating a unique brand and a go-to-market strategy to launch this new community and sell homes quickly and efficiently to both first-time home buyers and empty nesters.
The Solution
We started with a robust brand - logo, tagline, signage, renderings, and pre-sale video content - then integrated a CRM and sales system with automated follow-up and tracking. We launched with a grand opening campaign and continued supporting lead generation and sales.
- Deliverable 01
Unique brand identity + CRM with deal tagging, tracking, email, SMS, and robust marketing automation.
- Deliverable 02
Ongoing campaigns to drive qualified leads to the sales team throughout the year.
- Deliverable 03
Pre-sale marketing video content and ongoing visual assets to support launches and campaigns.
Process Gallery
The Results
Through innovative branding, technology integration, and targeted marketing campaigns, we empowered Franciscus Homes to surpass their sales goals.
Homes Sold Every Year
Appointments Set
See what our users are truly accomplishing…
Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.
Dom Raso
Founder | Dynamis Alliance & EDC Coffee & Tea
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