The Villages at Bartlett Station · Case Study

From a new community to a place people wanted to call home.

We helped Franciscus Homes launch The Villages at Bartlett Station with branding, visual storytelling, paid campaigns and a CRM sales system—then supported demand beyond opening day.

CRMPAID SOCIALPAID SEARCHPHOTO & VIDEO

CRM•PAID SOCIAL•PAID SEARCH•PHOTO & VIDEO•Real Work•Real Growth•Real Results•

The Villages at Bartlett Station amenities website presented on a laptop — The website puts the clubhouse, amenities and character of The Villages at the heart of the presentation.

Client: The Villages at Bartlett Station
Industry: Real Estate
Our role: CRM · PAID SOCIAL · PAID SEARCH · PHOTO & VIDEO

The community needed a beginning.

Franciscus Homes brought more than forty years of homebuilding experience to The Villages at Bartlett Station. The new community needed to turn that track record into a distinctive promise buyers could understand before moving in. A successful opening would matter, but so would everything after it. The sales team needed a continuing stream of interested buyers and a reliable way to follow each conversation. Our work connected the launch story with the sales operation: a new brand, pre-sale content, a grand-opening campaign and the CRM and follow-up system to support ongoing sales.

The Challenge

Launch with a clear identity. Keep the conversation going.

The task was to create both an opening moment and a repeatable way to connect prospective buyers with the community.

Make a new community recognizable

Branding and pre-sale content had to give buyers something concrete to remember.

Turn attention into visits

Campaigns needed to move beyond awareness and support appointments with the sales team.

Sustain the launch

Follow-up and ongoing promotion had to carry momentum into later sales periods.

The Solution

A memorable introduction. A sales system built to continue.

We combined identity, creative content and paid media with the technology to keep buyer conversations organized.

- Deliverable 01

A community brand with a consistent voice.

We developed the identity across logo, tagline, signage and launch materials. Renderings and pre-sale content helped introduce the vision while the community was still taking shape.

Logo, tagline and community identity.
Signage and coordinated marketing materials.
Renderings and pre-sale video content.

Community branding: A dedicated identity anchors the launch and carries through the community’s marketing. — A dedicated identity anchors the launch and carries through the community’s marketing.

- Deliverable 02

A CRM sales process behind every inquiry.

We connected marketing with a sales system that could tag deals, track progress and support email and SMS follow-up. The team had a shared way to manage interest beyond the first form submission.

Deal tagging and sales tracking.
Automated email and SMS follow-up.
A connected journey from inquiry to appointment.

From inquiry to appointment

Capture & tag
Organize interest from the community’s campaigns.
Follow up
Use email and SMS to maintain the conversation.
Track the next step
Connect the inquiry with appointments and sales progress.

A connected sales process helps the team keep every buyer conversation moving.

- Deliverable 03

Campaigns and creative that carried the momentum.

The grand-opening campaign brought people into the community, while ongoing search and social campaigns continued generating interest. Photo and video work gave each stage fresh ways to show the place and its progress.

Grand-opening campaign support.
Ongoing paid search and paid social.
Photography and video for launches and continued promotion.

The grand-opening experience: The launch campaign brought prospective residents together and gave the new community an opening moment. — The launch campaign brought prospective residents together and gave the new community an opening moment.

Selected work

A new community becomes a recognizable place.

Clubhouse amenities and community website

The Villages at Bartlett Station — project portfolio image 3

The Villages at Bartlett Station — project portfolio image 4

The Villages at Bartlett Station — project portfolio image 5

The Results

A strong opening. Sustained sales activity.

The work supported a successful opening and a continuing flow of appointments and home sales. The community became the best-selling new-home community in Hampton Roads for three consecutive years during the engagement.

Grand-opening attendees

250+

Homes sold per year

50+

During the engagement.

Appointments set

750+

Behind the work

The services behind the results.

Interested in work like the The Villages at Bartlett Station project? Our Virginia Beach team can help you scope the right services for your business.

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