Poseidon Racks · Case Study

A short summer window. A stronger season of sales.

We connected search, social, video, email and SMS around Poseidon Racks’ peak season, helping the watersports storage brand grow sales 186% season over season.

PHOTO & VIDEOPAID SEARCHPAID SOCIALEMAIL & SMS

PHOTO & VIDEO•PAID SEARCH•PAID SOCIAL•EMAIL & SMS•Real Work•Real Growth•Real Results•

Poseidon Racks search campaign and product photography presented on a laptop — Product-focused search creative pairs with boating photography to show the storage solution in its element.

Client: Poseidon Racks
Industry: Retail
Our role: PHOTO & VIDEO · PAID SEARCH · PAID SOCIAL · EMAIL & SMS

The right product, at the right moment.

Poseidon Racks makes storage solutions for watersports equipment. Its customers are thinking about time on the water, the gear they want to bring and how to make that equipment easier to store and use. The season creates urgency for the business as well as the buyer. Marketing needs to capture active demand while showing prospective customers why the product belongs in their summer plans. We built a connected campaign around that window. Search reached people already looking for a solution, while social and video showed the product in context. Email and SMS continued the conversation with shoppers who had already shown interest.

The Challenge

Make the season count. Connect every part of the campaign.

The strategy needed to capture current demand, make the product easy to understand and bring interested shoppers back.

Meet active demand

High-intent product searches needed focused campaign coverage.

Show the product in context

Visual content had to connect storage benefits with life on the water.

Follow up on interest

Email and SMS could support the path from consideration to purchase.

The Solution

Capture the search. Show the use. Continue the conversation.

Each channel had a distinct role within the same seasonal sales strategy.

- Deliverable 01

Google Search for shoppers already looking.

Google Ads focused on relevant, high-intent searches during the peak summer period. Campaigns connected that demand with the products shoppers were trying to find.

Search campaigns built around relevant product demand.
Seasonal focus during the summer sales window.
A connected path from search to the store.

Search campaign presentation: The existing campaign creative connects product-focused search with the Poseidon Racks offer. — The existing campaign creative connects product-focused search with the Poseidon Racks offer.

- Deliverable 02

Social and video with the product on the water.

Meta and Instagram campaigns used visual storytelling to make the product easier to understand. Showing it in use connected the practical storage solution with the experience buyers wanted to enjoy.

Meta and Instagram advertising.
Targeted video content.
Product storytelling in a watersports setting.

The product in use: Watersports imagery makes the practical value of the storage solution easier to see. — Watersports imagery makes the practical value of the storage solution easier to see.

- Deliverable 03

Email and SMS to bring interested shoppers back.

The campaign continued through email and SMS, supporting consideration and purchase. Together with search and social, those communications gave the brand more than one opportunity to convert seasonal interest.

Targeted customer communications.
Follow-up supporting the purchase journey.
Coordination with the wider seasonal campaign.

A connected seasonal campaign

Discover the product
Reach shoppers through search and social.
Consider the fit
Use content to show the product and its benefits.
Return to purchase
Support the next step with relevant follow-up.

Email and SMS continue the conversation started by search, social and video.

Selected work

Made for the water. Shown in its element.

Poseidon Racks — project portfolio image 1

Poseidon Racks — project portfolio image 2

Poseidon Racks — project portfolio image 3

Poseidon Racks — project portfolio image 4

Poseidon Racks — project portfolio image 5

The Results

A stronger season, measured in sales and orders.

The coordinated campaign helped Poseidon Racks increase sales, improve website conversion and generate more orders during its seasonal growth push.

Increase in Sales Season over Season

186%

Increase in Website Conversion Rate

35%

Increase in Orders

141%

Behind the work

The services behind the results.

Interested in work like the Poseidon Racks project? Our Virginia Beach team can help you scope the right services for your business.

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