Dynamis Alliance · Case Study

A community with conviction. A platform built around it.

We brought commerce, digital training and customer communications together for Dynamis Alliance, helping the brand grow its audience and turn that engagement into sales and subscriptions.

WEB DESIGNEMAIL & SMSPHOTO & VIDEO

WEB DESIGN•EMAIL & SMS•PHOTO & VIDEO•Real Work•Real Growth•Real Results•Built for Performance•

Dynamis Alliance storefront presented on desktop and mobile screens — Product storytelling and mobile shopping bring the Crush Everything storefront into one recognizable brand experience.

Client: Dynamis Alliance
Industry: Retail
Our role: WEB DESIGN · EMAIL & SMS · PHOTO & VIDEO

One brand. More than one way to take part.

Founded by veteran Dom Raso, Dynamis Alliance brings together products, training and a community organized around personal development. Customers could be buying equipment, joining training or building a longer relationship with the brand. That range called for more than a standard online store. The digital experience needed to support physical products, subscriptions and learning while staying coherent on a phone. We connected the commerce and training platform with email, SMS and campaign content, giving the brand a more useful way to serve customers before and after a purchase.

The Challenge

Connect the products, the training and the community.

The platform had to make different offers easy to navigate while supporting a continuing relationship with each customer.

Support different ways to buy

Physical products, digital subscriptions and wholesale orders needed a workable structure.

Bring training into the experience

The learning platform had to connect with the wider business.

Continue beyond checkout

Customer communications needed to support onboarding, re-engagement and repeat purchases.

The Solution

Build the platform. Keep the relationship moving.

Commerce development, learning-system integration and lifecycle marketing worked together as one customer experience.

- Deliverable 01

Commerce and training in one connected platform.

We developed a mobile-focused e-commerce experience supporting products, subscriptions and wholesale orders, integrated with a learning management system for digital training.

Mobile-focused product and shopping journeys.
Physical products, digital subscriptions and wholesale orders.
Learning management system integration.

Product collection page and shopping experience — Product information, imagery and purchase choices form a clear path through the store.

- Deliverable 02

Email and SMS with a role in the customer journey.

Klaviyo automation supported the moments after a customer first engaged with the brand. Onboarding, re-engagement and upsell flows gave the business a way to continue the conversation with relevant messages.

Customer onboarding communications.
Re-engagement and upsell sequences.
Connected email and SMS automation.

The customer lifecycle

Onboard
Welcome customers and help them take the next step.
Re-engage
Reconnect with people who have already shown interest.
Grow the relationship
Introduce relevant products and additional offers.

Klaviyo email and SMS extend the experience beyond the first purchase.

- Deliverable 03

Content and campaigns for a committed community.

Content across social and email channels reflected the brand’s identity and the interests of its audience. Facebook and Instagram campaigns supported discovery alongside the wider commerce and training experience.

Content strategy across social and email.
Facebook and Instagram advertising.
A consistent brand experience from campaign to purchase.

The brand in the customer’s hand

The mobile experience keeps the visual identity and product journey consistent across devices.

Selected work

A distinct brand throughout the shopping journey.

Dynamis Alliance — project portfolio image 3

Dynamis Alliance — project portfolio image 4

Dynamis Alliance — project portfolio image 5

The Results

More people participating. More business through the platform.

The connected platform and marketing work supported growth in traffic, paid subscriptions and e-commerce sales.

Monthly page views

100K+

Paid subscribers

500+

In the first 60 days.

E-commerce sales growth

128%

Behind the work

The services behind the results.

Interested in work like the Dynamis Alliance project? Our Virginia Beach team can help you scope the right services for your business.

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!