Case Study · 2025Paid Search · Paid Social

Fear Not Tarantulas.

How we doubled ROAS for one of America's largest live-spider retailers by rebuilding paid search from scratch and launching a Meta program that finally found their people.

Strategy

E-CommercePets & HobbyDirect-to-Consumer9 months

Built from scratch•Built for spider enthusiasts•Maximizing Digital Marketing ROI•Paid Search reimagined•Meta program that belongs•Real Work•Real Growth•

Client: Fear Not Tarantulas
Industry: Live Pet E-Commerce
Region: United States
Engagement: 9 months
Services: Paid Search, Paid Social
Year: 2024 - 2025

The Client.

Fear Not Tarantulas is one of the leading online pet shops in the United States, specializing in a wide variety of live tarantulas, true spiders and feeder insects shipped overnight to enthusiasts across the country. Their audience is passionate but narrow - and they came to us with a paid program that was spending more every month without proportional returns.

The Challenge

Spend was up. ROAS wasn't.

Fear Not Tarantulas wanted to optimize Google Ads spend and stand up an effective Meta program to reach more enthusiasts and potential customers - without burning budget on broad, generic intent.

Spray-and-pray keywords

The legacy Google Ads account was bidding on broad pet terms - driving traffic from people who would never buy a live invertebrate.

No social presence

Meta/Facebook had never been activated. The audience was clearly there - Reddit and Discord told us so - but no infrastructure existed to capture it.

Niche, passionate buyers

Generic creative wouldn't move them. We needed messaging that spoke fluently to keepers - species names, husbandry, shipping confidence.

The Solution

Two channels, one story.

We rebuilt Google Ads from the keyword up, then layered a Meta program designed to feel like belonging - not like an ad.

- Deliverable 01

Search Ads, rebuilt around intent.

We rewrote the entire campaign structure around species-level intent, killed wasteful broad match, and rebuilt the shopping feed so the right keeper found the right spider.

Species & care-tier keyword architecture
Shopping feed cleanup + custom labels
Landing pages tuned for live-arrival guarantee
Daily bid + Performance Max governance

- Deliverable 02

Paid Social, built to belong.

From naming conventions to creative testing cadence, we shipped a full Meta program designed to feel native to the community it was speaking to.

Audience taxonomy (keepers, gifters, lurkers)
UGC-led creative pipeline w/ 18 monthly assets
Advantage+ structured for husbandry-content hooks
Pixel + CAPI rebuild for post-iOS attribution

Process Gallery

A look behind the work.

The Results

Spend that finally works.

Nine months in, every dollar moved through a tighter funnel - and the brand finally felt at home with its audience.

Google Ads ROAS

0.0×

+312% YoY

Pre-engagement baseline: 1.6×

Paid Social ROAS

0.0×

New channel

Profitable Month 2, scaled Month 5

Blended Cost / Sale

$0.00

−58% vs baseline

Down from $19.90 in Q1 baseline

Total Sales Generated

$0.0M

Trailing 9 months

Across paid search & social

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!