Fear Not Tarantulas. · Case Study

A niche audience. A much more focused approach.

We rebuilt paid search and developed a Meta program around the people who keep tarantulas, connecting specialist intent and community-focused creative with stronger sales performance.

PAID SEARCHPAID SOCIAL

PAID SEARCH•PAID SOCIAL•Real Work•Real Growth•Real Results•Built for Performance•Data Over Guesswork•

Fear Not Tarantulas campaign creative presented on two phones — Species-led photography and paid social creative give the brand a distinctive presence in the customer’s feed.

Client: Fear Not Tarantulas.
Industry: Retail
Our role: PAID SEARCH · PAID SOCIAL

The audience already cared. The marketing had to understand why.

Fear Not Tarantulas sells live tarantulas, true spiders and feeder insects to enthusiasts across the United States. Its customers have specific interests, questions and expectations that a broad pet-retail campaign can easily miss. The paid program needed to become more selective. Search should reflect the species and buying intent behind a query, while social creative should feel relevant to the people choosing and caring for these animals. We rebuilt the acquisition approach around that understanding, connecting a more focused Google Ads structure with a dedicated Meta program and a clearer view of performance.

The Challenge

Find the right people. Speak their language.

The challenge was to make paid marketing more relevant to a specialist audience and more efficient for the business.

Tighten search intent

Broad pet terms brought traffic that did not match the offer.

Build a social acquisition program

Meta needed a purposeful structure and creative approach.

Make the message specific

Species, care and shipping confidence mattered to the buying decision.

The Solution

Specialist search. Creative that feels familiar.

We developed the two channels around the same customer, while giving each a clear role.

- Deliverable 01

Google Ads, rebuilt around intent.

The search structure focused on species-level demand and relevant shopping journeys. Campaign and feed work helped connect the right products with the people actively looking for them.

Species-focused keyword structure.
Shopping feed cleanup and product organization.
Landing-page messaging supporting purchase confidence.

Paid search & shopping: Species-focused products and relevant search intent guide the customer toward the store. — Species-focused products and relevant search intent guide the customer toward the store.

- Deliverable 02

Paid social, built around the community.

The Meta program combined audience planning with a regular creative-testing process. Community-focused content and improved tracking gave the brand a more purposeful way to introduce its products to prospective customers.

Audience planning around relevant customer interests.
Community-focused creative and testing.
Pixel and conversion tracking improvements.

Community-focused social creative: Creative and messaging make the offer recognizable to the people interested in keeping these animals. — Creative and messaging make the offer recognizable to the people interested in keeping these animals.

Selected work

A specialist brand with a clear sense of its audience.

Fear Not Tarantulas. — project portfolio image 1

Fear Not Tarantulas. — project portfolio image 2

Fear Not Tarantulas. — project portfolio image 3

The Results

More relevant campaigns. Stronger returns.

The focused search and social programs improved return on ad spend while reducing the blended cost of a sale.

Google Ads ROAS

6.8×

+312% YoY

Pre-engagement baseline: 1.6×

Paid Social ROAS

4.2×

New channel

Profitable Month 2, scaled Month 5

Blended Cost / Sale

$8.40

−58% vs baseline

Down from $19.90 in Q1 baseline

Total Sales Generated

$2.4M

Trailing 9 months

Across paid search & social

Behind the work

The services behind the results.

Interested in work like the Fear Not Tarantulas. project? Our Virginia Beach team can help you scope the right services for your business.

Google Ads management in Virginia Beach

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!