Case Study · 2026

Capturing High-Ticket Outdoor Living Demand and Streamlining Sales

How we launched a high-converting landing page, targeted paid ads, and a CRM system to help a local builder dominate the premium Trex and TimberTech market in coastal Virginia.

Real Work•Real Growth•Real Results•Built for Performance•Data Over Guesswork•Strategy That Ships•

Client: B&B Decks
Industry: Outdoor Living & Deck Construction
Region: Hampton Roads, Virginia
Services: Landing Page Design, Paid Ads (PPC), CRM Integration
Year: 2026

The Client.

B&B Decks is a specialized custom deck builder serving the Hampton Roads area. Unlike standard contractors who focus on basic, short-lived wood builds, B&B Decks focuses exclusively on premium composite decking, specifically Trex and TimberTech. They engineer outdoor living spaces specifically designed to withstand the harsh, humid, and salty conditions of coastal Virginia - delivering decks built to last 25–30 years instead of just 5. Because their product is a premium, high-durability investment, their ideal customers are homeowners seeking high-end, long-term outdoor living solutions rather than quick, budget-friendly fixes.

The Challenge

Separating premium craftsmanship from budget contractors.

To grow their business predictably, B&B Decks needed to stop competing on price with standard wood deck builders and position themselves strictly as the region's composite decking specialists. They needed an acquisition system that actively filtered out low-budget tire-kickers and attracted homeowners ready to invest in premium materials.

Inefficient Lead Capture

Their previous digital efforts were not effectively differentiating them from budget builders, leading to wasted time on unqualified leads looking for cheap repairs or basic wood decks.

Lack of a Dedicated Conversion Funnel

They needed a highly focused landing page that clearly articulated the value proposition of composite materials (longevity, zero maintenance) to justify the premium price point.

Manual Sales Tracking

Without a proper CRM system, tracking high-value quotes, following up with prospects, and measuring the true ROI of their marketing efforts was a manual, disjointed process.

The Solution

Engineering a closed-loop system for high-ticket projects.

We deployed a three-pillar growth engine: a targeted paid advertising campaign, a premium landing page to convert the traffic, and a CRM infrastructure to manage the pipeline.

- Deliverable 01

High-Converting Premium Landing Page

We designed a dedicated landing page built to immediately communicate quality, durability, and local expertise.

Positioning & Copywriting: Centered the messaging around their core differentiators: "Trex & TimberTech Specialists," "Engineered for Coastal Virginia," and the compelling "25–30 years, not 5" longevity promise.
Streamlined UX & Trust Signals: Integrated high-quality project galleries and clear, frictionless calls-to-action (CTAs) to drive estimate requests.

- Deliverable 02

High-Intent Paid Ads (PPC)

We launched targeted ad campaigns designed to capture users actively searching for premium deck solutions.

Strict Keyword Targeting: Focused ad spend on high-intent search terms like "composite deck builders," "Trex installers," and "custom decks," filtering out broad or low-budget queries.
Optimized Ad Copy: Aligned the ad messaging perfectly with the landing page to ensure a seamless, high-converting user journey.

- Deliverable 03

CRM Integration & Pipeline Management

We replaced manual lead tracking with a scalable, automated sales infrastructure.

Seamless Lead Routing: Connected the new landing page directly to a modern CRM, ensuring every new lead instantly populated in the sales pipeline with complete attribution data.
Sales Process Efficiency: Gave the B&B Decks team the tools to easily track deal stages, automate follow-ups, and measure exactly which ads were turning into signed contracts.

Process Gallery

A look behind the work.

The Results

Measured in premium pipeline and qualified site visits.

By aligning their premium physical product with a premium digital acquisition system, we helped B&B Decks significantly increase their high-ticket lead flow while drastically reducing the administrative burden on their sales team.

Attribution Tracking & CRM Set Up

✓

Reduction in CPA

30%

Qualified Leads

In the first 30 days.

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!