B&B Decks · Case Study

Built for the coast. Positioned for the right homeowner.

We connected premium composite-deck positioning, a focused landing page, paid search and CRM follow-up—bringing B&B Decks 73 qualified leads in the first 30 days.

LANDING PAGE DESIGNPAID ADSCRM INTEGRATION

LANDING PAGE DESIGN•PAID ADS•CRM INTEGRATION•Real Work•Real Growth•Real Results•Built for Performance•

Landing-page design: A focused estimate request sits alongside the composite-deck offer and the reasons to trust the team. — A focused estimate request sits alongside the composite-deck offer and the reasons to trust the team.

Client: B&B Decks
Industry: Home Services
Our role: LANDING PAGE DESIGN · PAID ADS · CRM INTEGRATION

Make the value of specialist work visible.

B&B Decks builds premium composite decks in Hampton Roads, with a focus on Trex and TimberTech. The product is a considered investment: homeowners are choosing materials, craftsmanship and an outdoor space they expect to enjoy for years. That value needed to come through before the first estimate. A generic contractor message made it harder to distinguish specialist composite work from a basic wood deck or a repair. We shaped the journey around the homeowner who valued that difference. The landing page explained the offer, paid campaigns brought relevant demand to it, and a connected CRM helped the team follow the opportunity through.

The Challenge

A premium product. A more deliberate sales journey.

The marketing needed to explain why B&B’s work was worth considering and help the team spend more time on projects that fit.

Make the specialization clear

Composite materials and coastal expertise needed to lead the message.

Give paid traffic a destination

The campaign needed a page that connected the promise with proof and an estimate request.

Keep track after the inquiry

Quotes and follow-ups needed a shared place in the sales process.

The Solution

Tell the value story. Carry it into the pipeline.

We built a connected path from a relevant search to an informed inquiry, with the tools to support what happened next.

- Deliverable 01

A landing page with a clear point of difference.

The page brings composite expertise, project imagery and practical trust signals together. It helps a homeowner understand the offer and request an estimate without losing the premium positioning along the way.

Messaging centered on Trex, TimberTech and coastal conditions.
Project examples and contractor credentials.
A focused estimate-request experience.

Trust, made specific: The page presents permits, insurance, installer credentials and the process behind a well-built deck. — The page presents permits, insurance, installer credentials and the process behind a well-built deck.

- Deliverable 02

Paid search aligned with the offer.

Campaigns focused on homeowners searching for composite decks, Trex installers and custom deck builders. Matching the ad message to the page helped keep the buyer journey coherent from the first click.

Search targeting around relevant decking intent.
Ad copy aligned with the specialist positioning.
Optimization focused on qualified inquiries and acquisition cost.

The acquisition journey

Composite-deck search
Reach homeowners looking for the specialist service.
Premium landing page
Explain materials, craftsmanship and local expertise.
Qualified inquiry
Give the homeowner a clear way to request an estimate.

The campaign promise continues into the page and the estimate request.

- Deliverable 03

A sales process that keeps the opportunity moving.

We connected the landing page with a CRM so new inquiries arrived with source information and a place in the pipeline. The team could track stages, manage follow-up and understand which activity was contributing to the sales conversation.

Lead routing from the page into the CRM.
Source attribution alongside each inquiry.
Pipeline stages and follow-up support for the team.

The sales handoff

Capture the inquiry
Bring the request and lead source into the CRM.
Manage the follow-up
Keep the next conversation visible.
Track deal progress
Follow the opportunity through the sales stages.

Each inquiry becomes a trackable opportunity for the team.

Selected work

The specialist work behind the positioning.

The Results

More qualified interest. A clearer path to follow-up.

The launch brought a measurable increase in qualified opportunities alongside lower acquisition costs and a more organized sales process.

Attribution Tracking & CRM Set Up

✓

Reduction in CPA

30%

Qualified Leads

In the first 30 days.

Behind the work

The services behind the results.

Interested in work like the B&B Decks project? Our Virginia Beach team can help you scope the right services for your business.

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!