McDonald Garden Center · Case Study

A local institution. A more connected retail experience.

We brought McDonald Garden Center’s website, seasonal marketing and retail systems together, making it easier for customers to find what matters and for the team to manage the experience.

UX Web DesignPOS IntegrationLocal Inventory AdsPerformance PPC

UX Web Design•POS Integration•Local Inventory Ads•Performance PPC•Real Work•Real Growth•Real Results•

A connected retail website: Seasonal offers, garden advice and the landscape business sit within a recognizable McDonald Garden Center experience. — Seasonal offers, garden advice and the landscape business sit within a recognizable McDonald Garden Center experience.

Client: McDonald Garden Center
Industry: Retail · E-Commerce
Our role: UX Web Design · POS Integration · Local Inventory Ads · Performance PPC

Bring the garden-center experience online.

Since 1945, McDonald Garden Center has helped Hampton Roads grow. Its year-round centers, seasonal markets and knowledgeable team make the business a destination, with a calendar that changes as quickly as the plants on its benches. That pace created a practical challenge online. The team needed to update offers and events easily, while customers needed clear routes to locations, rewards and the products that brought them into the store. Our work connected those needs. We rebuilt the website experience and linked it with retail operations, then aligned local campaigns with the shopping journeys taking place across the business.

The Challenge

A busy retail business. Too many disconnected pieces.

The website, point-of-sale system and local marketing needed to work as one customer experience, with the internal team able to keep up with the season.

Keep content moving

An inflexible website made routine updates harder than they needed to be.

Bridge online and in-store

Digital activity and the retail systems needed stronger connections.

Make every season useful

Locations, events, offers and rewards all needed clear customer pathways.

The Solution

A better shopping journey. A stronger system behind it.

The redesign started with everyday customer needs and extended into the tools the retail team uses to serve them.

- Deliverable 01

A website the team can keep growing.

We redesigned the website around a clear, welcoming shopping experience. A simpler content system gave the team control over seasonal updates, while the design brought the variety and character of the garden centers into view.

A refreshed website experience across devices.
Editable content for timely seasonal updates.
Clear paths to store information, offers and events.

Website design across devices: The redesigned experience brings the garden center’s character into a clearer, more manageable website. — The redesigned experience brings the garden center’s character into a clearer, more manageable website.

- Deliverable 02

Retail operations, connected to the experience.

The work extended beyond the pages. We connected the website with point-of-sale operations so tickets, rewards and gift cards could form part of a more unified retail experience.

Point-of-sale integration supporting sales management.
Connected tickets, rewards and gift-card experiences.
Customer pathways that connect online interest with an in-store visit.

The connected retail experience

Website
Find offers, events and reasons to visit.
Tickets · Rewards · Gift cards
Support the ways customers engage and shop.
Point of sale
Connect the experience with retail operations.

Customer touchpoints connect with the retail tools behind them.

- Deliverable 03

Local marketing that follows the season.

Search campaigns, local inventory advertising and customer communications supported the changing retail calendar. The goal was to make relevant products and reasons to visit easier to discover, with a clearer connection to retail activity.

Local inventory advertising and targeted search campaigns.
Location information that helps customers plan a visit.
Customer communications supporting seasonal shopping and loyalty.

Seasonal content in action: The homepage gives the team room to share current offers, seasonal advice and the next reason to visit. — The homepage gives the team room to share current offers, seasonal advice and the next reason to visit.

Selected work

A brand built to keep growing.

McDonald Garden Center — project portfolio image 1

McDonald Garden Center — project portfolio image 2

McDonald Garden Center — project portfolio image 3

McDonald Garden Center — project portfolio image 4

McDonald Garden Center — project portfolio image 5

The Results

From separate touchpoints to one retail experience.

The partnership delivered a more useful website, connected retail capabilities and a unified brand experience customers could recognize online and in store.

Connected sales management

✓

Website and retail systems working together.

Tickets, rewards and gift cards

✓

Integrated with the point-of-sale system.

Unified brand experience

✓

Across digital and retail touchpoints.

Behind the work

The services behind the results.

Interested in work like the McDonald Garden Center project? Our Virginia Beach team can help you scope the right services for your business.

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!