Convert Solar · Case Study

Local expertise. A platform for larger growth.

Over four years, Convert Solar grew from $2M to $65M in annual revenue. Our work connected its website, search and social campaigns, SEO and CRM to support that expansion.

WEB DESIGNCRMSEOPHOTO & VIDEO

WEB DESIGN•CRM•SEO•PHOTO & VIDEO•PAID SEARCH•PAID SOCIAL•Real Work•

Convert Solar website presented on desktop and mobile screens — The solar offer, project imagery and inquiry experience come together across desktop and mobile.

Client: Convert Solar
Industry: Home Services
Our role: WEB DESIGN · CRM · SEO · PHOTO & VIDEO · PAID SEARCH · PAID SOCIAL

Keep the local trust. Build for greater demand.

Convert Solar is a Virginia Beach solar installer built around personalized service. Its local knowledge and hands-on approach offered homeowners a clear alternative to an impersonal national sales experience. As the business grew, marketing needed to do more than create awareness. The website had to explain the offer, campaigns had to generate relevant inquiries, and the sales team needed a system for following through. We worked across those parts of the business together. A stronger website, search strategy and paid campaigns fed a modern CRM, connecting the first customer touchpoint with the sales process behind it.

The Challenge

Growth creates opportunity. It also asks more of the system.

The digital presence and sales infrastructure needed to support a larger flow of inquiries while preserving the clarity and trust of a local provider.

Make the expertise easy to understand

The website needed to communicate credibility and make the inquiry journey straightforward.

Improve acquisition efficiency

Search and social campaigns had to bring in relevant prospects at a sustainable cost.

Connect marketing with follow-up

Lead tracking and sales progress needed a shared system.

The Solution

A stronger first impression. A connected path to the sales team.

We joined the public-facing experience with the marketing and CRM systems needed to support a growing business.

- Deliverable 01

A website built around trust and action.

The redesigned website strengthened Convert Solar’s position as a knowledgeable local provider. Clear service content, team visibility and inquiry paths helped visitors move from exploring solar to starting a conversation.

A refreshed website experience.
Content supporting search discovery and buyer understanding.
Clear lead-capture paths across the site.

A clear path to an inquiry

The website connects the brand’s offer with a practical way to start a conversation about solar.

- Deliverable 02

A CRM and data system that follows the customer.

We integrated lead tracking, follow-up automation and pipeline management into the sales operation. The system helped the team see and act on inquiries after the initial click.

Centralized lead tracking.
Automated follow-up support.
Sales pipeline visibility.

Connected lead management

Capture
Bring new inquiries and source information together.
Follow up
Support timely, consistent communication.
Manage the pipeline
Track progress through the sales process.

The system supports the work that happens after a visitor submits an inquiry.

- Deliverable 03

Search and social working toward the same goal.

Google Ads, Meta campaigns and SEO supported the acquisition strategy. Ongoing optimization connected relevant demand with the website while improving the cost of generating leads.

Google Search and Meta campaign management.
SEO supporting organic discovery.
Continued optimization of campaign performance and lead cost.

A consistent mobile experience: The service and inquiry journey carry through to the device a prospective customer has in hand. — The service and inquiry journey carry through to the device a prospective customer has in hand.

Selected work

A local brand, presented with confidence.

Convert Solar — project portfolio image 2

Convert Solar — project portfolio image 3

Convert Solar — project portfolio image 4

The Results

Four years of growth. A stronger acquisition system.

The partnership supported Convert Solar’s expansion from $2M to $65M in annual revenue over four years, alongside a lower cost per lead and thousands of installations.

Solar installations

4K+

Lower cost per lead

50%

Annual revenue

$65M

Grew from $2M over four years.

Behind the work

The services behind the results.

Interested in work like the Convert Solar project? Our Virginia Beach team can help you scope the right services for your business.

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!