Case Study · 2020 - 2024

Converting Clicks Into Solar Customers

How we helped a local Virginia Beach solar company go from $2M to $65M in annual revenue over four years through a full-stack digital marketing overhaul.

Real WorkReal GrowthReal ResultsBuilt for PerformanceData Over GuessworkStrategy That Ships
Convert Solar
Client
Convert Solar
Industry
Solar Installation (NABCEP-certified)
Region
Virginia Beach & Virginia
Engagement
4 years
Services
Web Design, CRM, SEO, Paid Search, Paid Social, Photo & Video
Year
2020 - 2024

The Client.

Convert Solar is a NABCEP-certified solar installation company based in Virginia Beach, excelling in providing personalized service across Virginia. Unlike national chains, Convert Solar prioritizes community, treating their customers as neighbors rather than numbers. ‍

The Challenge

Scaling past a revenue ceiling.

Convert Solar faced challenges in scaling their business, struggling to leverage technology and marketing effectively to surpass sales barriers. They approached Bryant Digital needing a robust marketing strategy to enhance lead generation and significantly boost revenue.

The Solution

A multifaceted strategy that went from $2M to $65M.

Bryant Digital crafted a multifaceted digital marketing strategy revitalizing their online presence through a revamped website, modern CRM integration, enhanced Google Ads and SEO tactics, and dynamic social media advertising - achieving a dramatic increase from $2MM to $65MM in yearly revenue within four years.

- Deliverable 01

Web Design

Revamped the Convert Solar website to enhance its position as a trusted expert, optimized for high Google Search rankings and lead conversion. ‍

Web Design

- Deliverable 02

CRM & Data

Integrated a modern CRM and data system to streamline lead tracking, follow-up automation, and sales pipeline management. ‍

CRM & Data

- Deliverable 03

Paid Search & Paid Social

Launched and continuously optimized Google Ads and Meta campaigns to drive high-quality leads at a reduced cost per acquisition. ‍

Paid Search & Paid Social

Process Gallery

A look behind the work.

The Results

From $2M to $65M in four years.

Bryant Digital's strategic overhaul for Convert Solar not only shattered their previous sales ceilings but also established a scalable model for ongoing digital marketing success.

Solar Installs

4k+

Decrease in CPL

50%

Revenue Growth Over 3 Years

$65M

Real People, Real Results Feedback

See what our users are truly accomplishing…

What our customers are saying

1 / 5

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

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