Case Study · 2026

Capturing Enterprise-Grade Industrial Leads and Slashing CPL

How we designed a high-converting landing page and deployed a highly targeted Google Ads campaign to capture high-ticket contracts from Fortune 500 companies within just 90 days.

Real Work•Real Growth•Real Results•Built for Performance•Data Over Guesswork•Strategy That Ships•

Client: J.B.S. Cranes
Industry: Industrial Material Handling & Crane Engineering
Services: Landing Page Design, Conversion Rate Optimization (CRO), Google Ads (PPC)
Year: 2026

The Client.

Since 1966, J.B.S. Cranes has been a premier provider of engineered bridge, jib, and workstation cranes. With over 60 years of experience and partnerships with 35+ top brands, they specialize in engineering heavy-duty lifting solutions for exact applications - especially within hazardous, high-heat, and chemical environments. Beyond just equipment sales, they provide complete, turnkey installation services for highly specialized industrial spaces. Because their products represent massive capital investments for their buyers, their target audience consists of senior engineers, facility directors, and enterprise procurement managers who require absolute precision, safety, and reliability.

The Challenge

High-ticket engineering requires high-intent traffic.

Despite possessing over six decades of unmatched industry authority, J.B.S. Cranes needed a more efficient, predictable way to capture high-value, ready-to-buy search traffic. They needed to move away from generating low-quality inquiries and focus strictly on acquiring massive, enterprise-level installation contracts.

Inefficient Ad Spend & High CPL

Previous digital marketing efforts were likely generating clicks, but those clicks were coming at an exceptionally high Cost Per Lead (CPL) without translating into the right caliber of industrial buyers.

Lack of a Dedicated Conversion Funnel

Driving paid traffic to a general website homepage creates friction. They needed a hyper-focused digital environment designed specifically to convert technical buyers searching for specialized crane applications.

Qualifying Complex B2B Traffic

It was critical to filter out generic, low-intent searches and strictly target users actively seeking solutions for "hazardous," "high-heat," or "chemical" environments.

The Solution

Precision targeting for precision engineering.

We engineered a streamlined, two-part acquisition system: a hyper-targeted Google Ads campaign funneling directly into a conversion-optimized landing page built specifically for industrial decision-makers.

- Deliverable 01

High-Converting B2B Landing Page

We removed the friction from the digital inquiry process by designing a dedicated landing page that immediately communicated trust, capability, and authority.

Targeted Messaging: Centered the copy around their strongest value propositions: "60+ years," "35+ brands," and their ability to engineer for extreme, hazardous environments.
Streamlined UX & Clear CTAs: Designed a fast-loading, mobile-friendly page with highly visible, frictionless lead capture forms to maximize the conversion rate of incoming paid traffic.

- Deliverable 02

High-Intent Google Ads (PPC) Campaign

We completely overhauled their search strategy to focus on the highest-value commercial search terms.

Strict Keyword Filtering: Deployed tightly themed ad groups targeting specific industrial crane applications and turnkey installation terms, actively filtering out consumer-level or low-budget queries.
Rapid Deployment & Optimization: Monitored the campaign intensely over a 90-day sprint, continuously refining bids, ad copy, and search terms to systematically drive down the cost of acquisition.

Process Gallery

A look behind the work.

The Results

High-ticket pipeline generated in 90 days.

By pairing a dedicated, trust-building landing page with a ruthlessly optimized search campaign, we completely transformed the quality and cost-efficiency of J.B.S. Cranes' digital lead flow. The campaign didn't just generate leads; it generated enterprise-level pipeline from some of the largest companies in the world.

Reduction in CPA

60%

Qualified Enterprise Leads

In the first 60 days.

Reduction in Spam Submissions

99%

Real People, Real Results Feedback

See what our users are truly accomplishing…

Bryant Digital and their entire team is one of the most creative and professional organizations we have ever worked with. They have helped us transform our online marketing approach and continue to be an asset to our company.

Dom Raso

Founder | Dynamis Alliance & EDC Coffee & Tea

Bryant Digital is a pleasure to work with. They are creative, knowledgeable, and responsive. They helped us successfully reimagine our website and revamp our photo & video content. We are very happy with their work.

Kimberly Chapman

VP | Morphix Technologies

Bryant Digital is fantastic! I neglected the online presence of my dental office for years, and fell further and further behind. Josiah and all the people at Bryant Digital brought us back from the Stone Age, efficiently and professionally.

Dr. Jeff Leidy

DDS | Mill Dam Dental Care

Bryant Digital has been instrumental in helping us massively grow our business year-over-year for the last four years. They developed a repeatable, scalable system that generates new high-quality leads for our sales team daily.

Nolie Diakoulas

VP | Convert Solar

Bryant Digital is a great partner! They are always available to help us create, launch, and update our digital projects. Josiah works quickly, is very responsive, and does great work!