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CRM
Web Design
Paid Search
Paid Social Ads

Watermark

Best Selling New Homes Community Located in Hampton, VA

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The Client

Franciscus Homes is a regional new home builder with over 40 years of excellence showcased in over 4,000 homes throughout Hampton Roads. The company has earned national recognition for its innovative home designs, land planning, and quality construction.

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The Challenge

After massive success with their last community, Franciscus Homes approached us to help with their newest project in Hampton, VA called Watermark. They needed help creating a unique brand and a go-to-market strategy to launch this new community and sell homes quickly and efficiently.

The Solution

We started with a robust brand that included a logo, tagline, signage, renderings, and pre-sale marketing video content. We also integrated their new website with a robust CRM and sales system that enabled their sales team with automated follow-up and advanced tracking for deals and appointments. We launched the community with a grand opening campaign, then continued to support their lead generation and sales efforts with paid social, paid search, and other forms of marketing.

    Branding

    We established a unique brand identity that made them stand out in the market and resonate with higher-end buyers in the area.

    CRM & Sales System

    Paid Search

    Paid Social Ads

    Photo & Video

Branding
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Results

Continuing our multi-year partnership with Franciscus Homes, we collaborated on the launch of their newest community, Watermark, in Hampton, VA. By leveraging our comprehensive services—including innovative branding, advanced CRM integration, targeted paid search and social campaigns, and high-quality photo and video content—we crafted a powerful go-to-market strategy. Our efforts not only positioned Watermark as the #1 best-selling new homes community in Hampton but also generated over 500 pre-sale leads and led to 10 homes being sold before the model homes even opened. This enduring partnership underscores our commitment to driving exceptional results and sustained growth for Franciscus Homes.

best selling new homes community in Hampton, VA

Pre-Sale leads generated

Homes sold before models open

grand opening attendees