The Villages at Bartlett Station
Best Selling New Homes Community Located in Carrollton, VA
The Client
Franciscus Homes is a regional new home builder with over 40 years of excellence showcased in over 4,000 homes throughout Hampton Roads. The company has earned national recognition for its innovative home designs, land planning, and quality construction.
The Challenge
Their newest community, The Villages at Bartlett Station, is a master-planned new construction community located in Carrollton, VA. This community will feature over 200 homes, as well as commercial outparcels featuring tenants such as Publix and Langley Federal Credit Union. They needed help creating a unique brand and a go-to-market strategy to launch this new community and sell homes quickly and efficiently.
The Solution
We started with a robust brand that included a logo, tagline, signage, renderings, and pre-sale marketing video content. We also integrated their new website with a robust CRM and sales system that enabled their sales team with automated follow-up and advanced tracking for deals and appointments. We launched the community with a grand opening campaign, then continued to support their lead generation and sales efforts with paid social, paid search, and other forms of marketing.
Branding + CRM & Sales System
We established a unique brand identity that made them stand out in the market and resonate with both first-time home buyers and hip empty nesters. We helped them integrate and build out a CRM system that allows for deal tagging, deal tracking, email, SMS, and robust marketing automation.
Paid Search
Paid Social Ads
Photo & Video
Results
Through a strategic blend of innovative branding, technology integration, and targeted marketing campaigns, we empowered Franciscus Homes to surpass their sales goals for The Villages at Bartlett Station. Our efforts led to a highly successful grand opening with over 250 attendees and established the community as the #1 best-selling new homes community in Hampton Roads for three consecutive years. With more than 50 homes sold annually and over 750 appointments set, our partnership not only accelerated sales but also solidified a lasting brand presence in the market.
Grand opening Attendees
Homes Sold Every Year
Appointments Set
Best selling new homes community in hampton roads 3 years in a row
