Anderson's Garden Center
Journey through lush greenhouses, unique finds, exciting events, and culinary delights.
The Client
Anderson's, established in 1954, is a family-owned garden center and home boutique with locations in Newport News and Virginia Beach, Virginia. Over the years, Anderson's has evolved from a wholesale grower to a beloved community destination featuring a greenhouse, boutique shopping, family fun activities, and events.
The Challenge
Anderson's aimed to increase their online visibility to attract more visitors to their Newport News and Virginia Beach locations. Despite their rich history and diverse offerings, they faced stiff competition in the digital space.
The Solution
We implemented a comprehensive strategy for Anderson's Garden Center focusing on three primary services: Web Design, Photo & Video Production, and Search Engine Optimization (SEO). Our goal was to enhance their online visibility, showcase the unique experiences at their Newport News and Virginia Beach locations, and drive more foot traffic to their stores.
Photo & Video
Our creative team conducted professional photo shoots and video productions at both Anderson's locations. We captured high-quality images and videos showcasing the lush greenery, unique products, delectable culinary offerings at Sage Kitchen, and the family-friendly environment. This visual content was integrated throughout the website and shared on social media platforms to engage visitors and provide a glimpse into the Anderson's experience. The compelling visuals helped to convey the brand's essence and attract new customers.
Web Design
SEO
Results
By integrating Web Design, Photo & Video, and SEO, we provided Anderson's with a holistic solution that not only improved their online presence but also effectively showcased the unique experiences available at their Newport News and Virginia Beach locations. This comprehensive approach helped to attract more visitors, increase customer engagement, and strengthen their brand in the community.
Increase in organic website traffic within six months.
Improvement in search engine rankings for targeted keywords.
Easier and faster website management for their internal marketing team
Positive customer feedback highlighting the improved website experience and valuable content.
