5 Signs You Need a New Website
Every business needs a website. It’s 2017, time to get with the program. Over the past few years the roll a website plays in any and every business has changed exponentially. The days of brochure websites are dead! Websites are no longer a digital piece of paper with some contact information. You website should be the foundation of your brand, and the bottom of your marketing funnel. If you think a website isn’t necessary you will be very surprised at the amount of people online currently searching for a business like yours.
If you don’t have a website, or you have a website that is outdated you’re missing out on clients, strategic data, and sales.
Here are 5 big indicators that you need a website re-design
1. Is Your Site Confusing?
Having a user friendly experience should be one of the most important factors influencing the design of your website. If your website is difficult to use, or is confusing for visitors trying to find the information they’re looking for you’re doing your business, and your potential customers a disservice.
Your website is your first chance to make a lasting and meaningful first impression. If your current first impression has visitors scrambling for the back button, and running to the competition, then you have a problem you need to fix.
Your website should be built with the primary focus of serving your customers, and in turn supporting and growing your business.
2. Is Your Website Responsive?
Mobile is faster than ever becoming a huge source of traffic for a lot of business owners. If your site doesn’t look great on a mobile screen, then you’re losing out on this traffic. Well over half of users are actively browsing the web on a mobile device, and this audience is growing every day.
Having a responsive website is the new standard. Search engines will even rank you higher if you website is mobile responsive. Sometimes it can be difficult to morph your existing site into a responsive site and you’ll have to scrap your site for something new. However, this investment will be well worth it as your site will be ready and eager to sail into the future.
Your new site will be a powerful tool for your business, and the central hub of your digital marketing strategy. Ditch the virtual business card that erodes your credibility with new and existing clients.
3. Does Your Site Take a Long Time to Load?
Loading speed not only affects your user experience, but it’s a big Google ranking factor too. This means that if your site loads slowly it’s not going to rank very high in the search engines. Less than 10% of users advance to page 2 of google when searching. A slow loading website means less traffic and a decreased number of leads for your business.
There are a few ways you can speed up your existing site, but sometimes if the foundation outdated it will need to be rebuilt entirely. If that’s the case, then it’s time to call in a digital pro.
4. Are You Using Outdated or Unsupported Technology?
Many out-of-date websites are built on technologies that are no longer viable. Certain technologies like Flash used to be the industry standard, but now don’t function at all on mobile browsers.
Older platforms also aren’t equipped to help your site grow, rank, and adapt to the future. Platforms like WordPress can offer a great structure to build from, and support your business as it grow its digital footprint. In the ever changing digital world your website needs to be able to change and adapt to stay on the cutting edge and propel you ahead of the competition.
5. Is Your Site Losing You Money?
This is the big one. Your site should exist to support your business, and generate revenue. If it’s just sitting online taking up space and not generating leads for your business, then you have lots of room for improvement.
There are all kinds of things you can do to both improve user experience, and turn this traffic into customers. Your site should be a lean, mean, lead generating machine.
If you’re looking to take your online presence to the next level, then reach out of our Virginia Beach web design team today.